Pop culture starlet app Dubsmash gained worldwide traction in 2015 with over 50 million downloads in 192 countries. I was brought on as a design director to lead the startup’s recent pivot into the interactive video space.
Projects include leading product strategy and discovery, UX/UI for the mobile and web apps, brand development, and building the design team and processes.
Fig. 01 Core Player Architecture and IA
Fig. 02 Wireframes for Onboarding and main tab concepts
Fig. 03 Wireframes for Explore, Search, and Profile tabs
Fig. 04 Wireframes Core Player and Content pages
Fig. 05 Wireframes for Lip Sync and Meme Creation
Fig. 06 UI for Signup and Onboarding
Fig. 07 UI for Feed, Explore, and Profile
Fig. 08 UI for Quote Player, Post Roll, and Create Controls
Fig. 09 UI for Movie, Character, and Search pages
Fig. 10 Android UI for Today, Explore, and Profile
Fig. 11 Logo concepts and brand elements
Fig. 12 Brand illustrations and visuals