Six Humans
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EasyShift Brand

EasyShift Branding

2011 - 2015

True to its name, EasyShift should always be easy to understand and use. This theme continues to influence my design decisions around the app's brand and identity.

I was responsible for maintaining a clear and consistent brand experience. Efforts include logo explorations, websites, and iconography.

 

IDENTITY

  Fig 1. Original logo concept sketches    

Fig 1. Original logo concept sketches

 

  Fig 2. Logo and identity guidelines    

Fig 2. Logo and identity guidelines

 

  Fig 3. App icons and splash screen    

Fig 3. App icons and splash screen

 

WEBSITES

  Fig 4.  EasyShiftapp.com,  2013    

Fig 4. EasyShiftapp.com, 2013

 

  Fig 5.  EasyShiftapp.com,  2014 (responsive)    

Fig 5. EasyShiftapp.com, 2014 (responsive)

 

  Fig 6. Custom icons drawn on grid and implemented as scalable .svg

Fig 6. Custom icons drawn on grid and implemented as scalable .svg