Vimeo for iOS
Vimeo's desktop products are well known for its elegant, quirky design. But their mobile apps lacked purpose, consistency, and business impact.
Over the course of a year, I led a complete redesign of the Vimeo for iOS. For our users, we created an experience focused on discovering interesting, relevant content and uploading videos. For the business, we created a strategy for tackling engagement and usability goals.
Since launching, our engagement metrics continue to trend upwards. The app boasts 300,000 daily sessions and an average session time of over 3 minutes.
MADE AT VIMEO
DURATION 2015 - 2016
ROLE UX · UI · ART DIRECTION
SCOPE iOS PHONE AND TABLET APPS
Starting point: a dated, unorganized app
Wireframes, main nav
Wireframes, On Demand
Production UI designs