Six Humans

Vimeo iOS

Vimeo for iOS

Vimeo's desktop products are well known for its elegant, quirky design. But their mobile apps lacked purpose, consistency, and business impact.

Over the course of a year, I led a complete redesign of the Vimeo for iOS. For our users, we created an experience focused on discovering interesting, relevant content and uploading videos. For the business, we created a strategy for tackling engagement and usability goals.

Since launching, our engagement metrics continue to trend upwards. The app boasts 300,000 daily sessions and an average session time of over 3 minutes.

 

MADE AT  VIMEO

DURATION  2015 - 2016

ROLE  UX · UI · ART DIRECTION

SCOPE  iOS PHONE AND TABLET APPS

 

Starting point: a dated, unorganized app

 

Information architecture 

 

Wireframes, main nav

 

Wireframes, On Demand

 

Production UI designs

 

 

 

Onboarding Prototypes