Current Brand Strategy
Brand strategy underwriting Current's Series-D growth and information architecture roadmap.
One screen, slowed down.
When a single decision matters more than a flow, the page slows down with it. Up to five pins, each with a one-line label.
A phone that travels with the story.
Use this block when a section needs three or four paragraphs of long-form copy alongside a quiet visual companion. The phone stays glued to the lower-right corner — close enough to see, never close enough to crowd the words.
Inside the phone is a four-frame stepper that loops in the background. Swap the frames for screens that match each paragraph; the autoplay is deferred until the section enters view, so the phone is still on its first frame when the reader arrives.
Reach for this when the work is about the words as much as the screens — a design rationale, a behind-the-scenes process note, or a long quote from the team. The pattern is borrowed from the long-read journalism we keep coming back to.
Two states, one frame.
Drag the divider to compare. Use for rebrands, dark/light modes, screen redesigns — anywhere a single before/after frame is more eloquent than two stacked images.
Current NFT Rewards
Eight-week sprint making on-chain rewards feel like a familiar earn-and-spend rhythm.
quip Smart Toothbrush
Brand, product, and web for quip's flagship subscription smart toothbrush.
